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A marathon injury six weeks before race day. A father lost to cancer. And an AI partnership that helped get to the starting line — but couldn't cross it. What training for Grandma's Marathon taught me about using AI well, and what no technology will ever replace.

AI is changing how SaaS companies compete. The real advantage isn't cutting costs, it's using AI to build a lasting institutional memory of customers and turn that into more value, faster growth, and stronger retention.

Why most AI investments are failing and to use AI actually drives revenue

A practical look at how AI is shifting advantage from product to go-to-market—and what to do about it.